Parag Milk Foods has broadened its Avvatar whey protein range, targeting a 20-25 per cent market share by 2027-28.

With a Rs 300 crore investment in a Pune facility, the company aims to reach youth and gym-goers via multiple channels.

Whey Protein's contribution to revenue is projected to rise to 15 per cent within the next 3-4 years, said Akshali Shah, Executive Director, Parag Milk Foods.

Last year,Parag Milk Foods gathered a lot of attention with the company's shares seeing significant gains. Between last year and now the stock has seen over 120 percent gains.

The company has also seen some top level hirings in the recent past. This includes the appointment of ex Amul and ex Lactalis India executive, Rahul Kumar Srivastava as the chief operating officer (COO) and a former Reliance Brands executive Sumit Jain as President of Finance.

Parag’s milk products have a global presence as the brand is present across multiple countries like the USA, Philippines, Mauritius, Australia, Korea, China and Singapore.