Steelbird Hi-Tech aims to sell 10 million helmets in the FY24-25 by increasing the manufacturing capacity at its Baddi plant, in Himachal Pradesh, to 50,000 units per day with an investment of Rs 105 crore.

The company has acquired additional land in Baddi for the expansion. It is also planning to set up a new facility in Hosur, Tamil Nadu, investing Rs 250 crore.

Rajeev Kapur, MD, Steelbird Hi-Tech said that the production is expected to commence in two years. 

In the FY23-24, Steelbird sold over 8 million helmets, achieving a revenue of Rs 711 crore. The company is targeting a revenue of over INR 900 crore for FY24-25 and aims to reach Rs 1,300 crore by 2026-27.

Steelbird launched a new product, the Fighter helmet, on May 17, 2024 starting at INR 2999. It is also introducing 69 other helmet models this year.

The Fighter helmet features high-impact thermoplastic material, dual DOT and BIS certification, dynamic airflow ventilation, high-density EPS, a replaceable and washable interior, a reflective neck area, anti-scratch visor, and a micrometric buckle. It also includes an inner sunshield.