Novamax Appliances, a rising name in the air cooler manufacturing sector, is set to establish a new manufacturing facility in Gorakhpur, Uttar Pradesh. The company, founded in 2019 with an initial investment of Rs 5.25 crore, has committed Rs 35 crore to this new 26,000 square feet plant, which is expected to commence operations within the next year. This facility will support the increasing demand in neighboring regions including Nepal, Bengal, Jharkhand, and Bihar, and is part of Novamax’s strategic expansion to enhance its production capabilities and market reach.

CEO Harshit Aggarwal highlighted that the new plant aims to improve production efficiency, ensure timely delivery, and create around 250 jobs, contributing to local economic growth. Novamax Appliances is targeting a financial milestone of Rs 160 crore this fiscal year, reflecting its ambition to diversify its product line and solidify its market position. The establishment of this plant marks a significant step in Novamax's growth trajectory, showcasing its commitment to both expanding its operational footprint and supporting regional development.