UltraTech Cement has announced its foray into the wires and cables segment, with plans to invest Rs 1,800 crore to establish a manufacturing plant near Bharuch, Gujarat, by December 2026.

This expansion aligns with the company’s strategy to enhance its position as a comprehensive building solutions provider. 

The Aditya Birla Group firm’s Board approved the proposal under its Building Products Division.

UltraTech aims to cater to the increasing demand for wires and cables across residential, commercial, infrastructure, and industrial sectors. 

The company's proposed entry in the sector is likely to be value accretive to its shareholders.