Largest independent bottler of Coca-Cola in India and South West Asia SLMG Beverages is planning to invest Rs 3,000 crore in calendar year 2024 to expand capacity in its existing territories and towards its entry into the Bihar market.

The Company recently announced its decision to transfer its bottling operations to three territories, including Bihar.

SLMG Beverages had bagged rights for the Bihar market and as per the agreement it will assume ownership and operational responsibility of that territory.

Partiosh Ladhani, joint managing director of SLMG Beverages said, “We just acquired the Bihar territory which contributes about 4% of India’s sale. Now SLMG will be contributing to 22% of India’s volume, and close to about 23% in value (for Coca-Cola). So, we will cross the turnover mark of Rs 7,500 crore in 2024.”

“This industry is all about population. So, the more the population, the more the opportunity for us to grow,” he added.

Currently, the company caters to the 250 million population in Uttar Pradesh (UP) other than the National Capital Region portion, 4 districts of Madhya Pradesh and the whole of Uttarakhand. With Bihar in its kitty, it will grow its market to 360 million.