Mahindra & Mahindra (M&M) has selected ABB's PixelPaint technology for its new electric vehicle paint facility.

The deployment of the technology will cover 42 robots from the IRB 5500 family, thereby making M&M the first original equipment manufacturer (OEM) in India to use PixelPaint technology for the painting of contrasting roofs and pillars.

PixelPaint consists of a paint head with more than 1,000 individually-controlled nozzles, mounted on an ABB robot. It can apply large areas of uniform colour and tiniest details with complete accuracy, without the need for manual intervention.

By deploying PixelPaint-equipped robots in dedicated cells, Mahindra's paint shop will be able to apply finishes such as contrasting roof and pillar treatments on its new line of EVs in a completely automated process. Demand for personalisation options has been growing in recent years.