The Indian modular kitchen market size is expected to grow a rate of 25% CAGR between now and 2029 and may near $14 billion in terms of revenue estimates and Hettich is keen about garnering a significant pie of that market. 

Andre Eckholt, Managing Director of Hettich India, Middle East, Africa & SAARC highlighted that, “One of the biggest advantage of doing business in India is the economies of scale and the growing middle class. Therefore, it’s very important to focus on the classic business case, which made us big and also define the right go to market strategy for the OEM business model to ensure it is future-proof.”

Andreas Hettich, Chairman of the Hettich Group Advisory Board explained that the company has a wide range of product offerings across price slabs and that’s the reason they have investing in manufacturing faciities in the country, “we have the high volume products and the more affordable range to use here in India with the same quality and that’s very important . Be it Germany or India, we follow the same standards. So they fulfil different load capacities for example, different cycles and solutions. We are the only multinational player who are invested in India exactly to have this point of affordability.”