Hettich, a German lifestyle brand, has recently opened its third production unit in India, in Indore, Madhya Pradesh.

Andre Eckholt, managing director of Hettich India, SAARC, Middle East, spoke with Business Standard about the company's experiences in Indore and Madhya Pradesh, as well as its future goals.

Eckholt said, "India is the second-largest markaet for us in terms of turnover, following Germany. We established our first factory in Vadodara followed by another one in 2015. We set up our third manufacturing facility in Indore, Madhya Pradesh. Speaking specifically about Indore, we have already invested approximately Rs 500 crore to Rs 600 crore. Over the next three years, we are earmarking an additional Rs 700 crore for the Indore plant."

"The attractive incentive packages offered were a key factor that encouraged us to invest in Madhya Pradesh," Eckholt said.

He also said that Indore's strategic location at the centre of India made it easily accessible to all the markets across the country.