Funskool in talks with Mattel Inc. for contract manufacturing
Manufacturing
Sep 11,2025
India’s leading toy manufacturer, Funskool India Ltd., is in advanced discussions with global toy giant Mattel Inc. for a significant contract manufacturing partnership.
Funskool has been a long-time licensee for some of Mattel's key brands, including Barbie and Hot Wheels, for over 25 years.
This new agreement would expand that relationship to a manufacturing-based contract.
If finalized, the deal would allow Funskool to produce Mattel's toys at its state-of-the-art facilities in India, reducing Mattel’s reliance on imports and strengthening the "Made in India" toy market.
For Funskool, this partnership would represent a major boost in production volume and revenue, cementing its position as a key player in the domestic toy industry.
Company :
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Funskool India
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Mattel Inc
