Chennai-based Kothari Industrial Corp. has penned a pact with France's Royer Group to bring the iconic Kickers brand of products to India.

Significantly enough, the alliance with Kickers will signal its big foray into the retail space and pitchfork KICL.

This is perhaps the first time that such an iconic, international brand has chosen to join hands with a corporate entity to announce its entry into India.

The courtship with Royer Group gives KICL the freedom to host Kickers retail stores across the country.

The first such retail Kickers store will come up in Chennai. KICL, one of the iconic industrial houses in Tamil Nadu, is headquartered in the city.

Kickers is a youth brand that was created in 1970 in France. It is a unique retail concept. The brand mirrors the latest trends and fashion in designer products in footwear and clothing.