Dabur India has signed a Memorandum of Understanding with the government of Tamil Nadu to set up its first plant in Southern India.

The multi-category manufacturing facility will be set up in SIPCOT at Tindivanam.

Dabur claimed that it will be among its “most modern and environment-friendly manufacturing facilities”, with the capacity to manufacture a range of products for the Southern market, including Red Toothpaste, Odonil, and Honey.

“This is expected to generate direct employment for around 250 people, besides creating thousands of indirect job opportunities,” it added.

In the first phase, the company will invest Rs 135 crore on the manufacturing facility and scale it up to Rs 400 crore over a period of five years. The plant is expected to become operational within a year.

In a post on X, Tamil Nadu Industries Minister TRB Rajaa said, “Dabur is renowned for its home care, personal care, and juice products, and its decision to choose #TamilNadu is a testament to our State’s thriving industrial ecosystem and availability of a work-ready labour force. We will soon get to taste Real Juice, #MadeInTamilNadu!.”

He added that this will also open up new opportunities for farmers in the nearby delta region to sell agro produce to be processed in this facility.