Chinese electric carmaker BYD is focusing on launching vehicles in the Rs 25-45 lakh price range in India even as it continues to evaluate customer preferences and demand in more affordable segments, its Head of Electric Passenger Vehicles in India Rajeev Chauhan told Business Standard.
 
Last September, Chauhan told this newspaper that the company was evaluating two extremes — Rs 20-25 lakh and Rs 40-45 lakh segments — for the launch of its new SUV, and a decision would be taken by 2024-end.
 
BYD unveiled its premium SUV Sealion 7 for the Indian market at the ongoing Bharat Mobility Global Expo. While the company will reveal the car price on February 17, it is expected to be around Rs 40-45 lakh. Sealion 7’s deliveries to customers will begin from March 7.

"At the moment, we are focusing on the bracket of around Rs 25-45 lakh. We are concentrating a little more there. Therefore, this car, the electric premium SUV Sealion 7 has been unveiled...We have products for the sub-Rs 25 lakh segment. We will wait for some more time to enter the segment," he said. 

Mahindra & Mahindra, and Hyundai recently launched their electric cars in the sub-Rs 25 lakh segment.