Chairman of the Aditya Birla Group, Kumar Mangalam Birla, unveiled the fourth plant of Birla Opus Paints, a division of Grasim Industries at Chamarajnagar, Mysore.

This fully automated, integrated paint plant commenced its commercial production which raises the company’s manufacturing capacity to 866 MLPA (Million Litres Per Annum) and catapults Birla Opus Paints to become the 2nd largest decorative paints player by installed capacity.

Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Our paints business speaks to a new India, a confident and aspirational India. Our aspirations embody this spirit of a bold, confident India. The launch of Birla Opus Paints earlier this year marked a pivotal moment in the Indian paints industry as we look to redefine the industry. The business is progressing in line with the plan with an impactful journey so far and is on track to hit the revenue target of Rs.10,000 crore within the first 3 years of full-scale operations.”

He added, “To cater specifically to the growing needs of the southern region, our fourth state-of-the-art manufacturing facility in Chamarajnagar supports our growth strategy. This new facility will help us provide quality products and services to customers with increased responsiveness, underscoring our unwavering commitment to becoming a leader in the decorative paint industry.”