As they look to expand operations in India, some of the top consumer goods companies in the nation, including brands like Nestle, Mondelez, ITC, Hindustan Unilever (HUL), Britannia, Tata Consumer, and Procter & Gamble (P&G), have planned investments totaling Rs 17,200 crore.

The entire figure was calculated based on announcements these companies made in recent months, which coincides with the anticipated recovery of the domestic fast-moving consumer goods (FMCG) industry.

Market research agency NielsenIQ says that the FMCG market in India will grow between 7-9% this year, with the rural market beginning to recover from a protracted slowdown.

“FMCG companies have navigated a difficult period, including Covid-19, followed by a rural slowdown,” says Kaustubh Pawaskar, deputy vice president, research, Sharekhan, a brokerage firm.