Jamshyd Godrej-led Godrej Enterprises Group (GEG) has unveiled a new identity and announced plans to invest Rs 7,500 crore across businesses in the next three years.

GEG, which is into manufacturing locks, refrigerators and interior products along with carrying out engineering and infra projects, will be the new brand identity and Godrej & Boyce will continue to act as the holding company, Jamshyd Godrej told reporters. 

In June, the family announced the rare amicable settlement of asset ownership under which assets were split between Jamshyd and his cousins Adi and Nadir, who will steer the consumer products and agrovet businesses.

Jamshyd Godrej said nothing changes for consumers because of the split, which is termed as "realignment", and added that the company has also identified new areas of growth.

He specified that green hydrogen, energy storage and recycled construction materials will be the future growth areas for his grouping, and added that it has invested in two US-based startups as part of these efforts.

Beyond these, there are no plans to enter into any new business categories, a company official said, adding that it will invest Rs 7,500 crore over the next three years in expanding current capacities, marketing, research and development and technology.

Jamshyd's niece Nyrika Holkar, who is also the executive director of GEG, said that the intention is to make it into an engineering and design-led conglomerate which will be deeply cognizant of sustainability, and also announced that half of the revenues by 2032 will come from 'green products', which will help reduce impact on the planet.